Refine your search by:
Focus Areas for Corporate Support
- Understanding Media (32)
- Our Value Proposition (82)
- Sales Strategy/Process (164)
- Policies & Procedures (73)
- Credit Language Issues (34)
- Staff Management (36)
- Technology Management (15)
Area of Responsibility for Corporate Support
- Sales Management (146)
- Sales (237)
Sponsorship Type
- Multi-Platform Sponsorship (32)
- On-Air Underwriting (55)
- Online Sponsorship (66)
- Event Sponsorship (9)
- Mobile Sponsorship (25)
- Non-Traditional Revenue (2)
Resource Types
- Articles (104)
- Tutorials and Guidelines (60)
- Customizable Tools/Templates (35)
- Station Samples/Case Studies (104)
- Research Findings/Key Metrics (43)
- DEI Webinars (38)
- Related Websites (29)
Format-Specific Resources
- AAA (9)
- Classical Music (10)
- Jazz/Eclectic (10)
- Mixed Format (9)
- News (13)
Licensee-Specific Resources
Looking For Help in Corporate Support?
In public media, Corporate Support or Underwriting is what we call revenue raised from businesses and other nonprofit organizations in our communities. In exchange for support, these groups receive on air recognition. The Corporate Support department at a public media station functions similarly to a sales department at a commercial station.
Credit Copy Central
We've created a new repository of language, tutorials, and templates, all designed to help you stay within FCC guidelines.
Check Out Our New Hiring & Recruiting Toolkit
DEI, with help from Market Enginuity, has created a recruiting and hiring toolkit that has everything you need to make hiring successfully much easier. You’ll find tips on recruiting, hiring criteria and interview questions here.
Resources For Those New to Corporate Support
Focus Areas for Corporate Support
- Understanding Media: resources that help explain media in general from a sales perspective
- Our Value Proposition: resources that will help you understand and articulate the unique value we offer to prospective underwriters
- Sales Process: resources related to the ins and outs of the sales process – from prospecting to account management
- Policies & Procedures: resources that will help ensure your station has the appropriate underwriting policies and procedures in place to be successful and meet legal requirements
- Credit Language Issues: resources that help you navigate the FCC guidelines for underwriting, includes numerous articles from DEI’s FCC attorney, John Crigler with Garvey Schubert Barer
- Staff Management: resources to help underwriting manages successfully hire and manage underwriting staff
- Technology Management: resources to help you manage the technology associated with underwriting