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Market Size and Format Effect 2009 Fundraising Efficiency: DEI Benchmarks Report
According to DEI’s Benchmarks for Public radio Fundraising, market size and overall format were among the factors that influenced public radio stations’ efficiency at generating net revenue in membership/mid-level giving and underwriting in 2009. Craig Oliver and Jay Clayton share insights based on the data submitted by over 100 public radio stations nationwide. Impact of Market Size on Fundraising Efficiency By  Craig Oliver & Jay Clayton, DEI Benchmarks Managers
2009 Arbitron Research on Public Radio Today
At the Fall 2009 NAB Arbitron released its latest studies on radio and public radio. Information in both reports -  Public Radio Today and Radio Today - can be useful when describing radio to funders or other constituencies not familiar with the industry. Public Radio Today is available for download at the right.
MPR Acquisition Mail: Community Involvement
Dear Friend,   If you were given the opportunity to do something special for a dear friend -- a constant companion whose presence has helped to enrich your life and cultivate your mind -- wouldn't you jump at such a chance without ever thinking twice? I know I would. And I'm hoping you would, too.
Integrated Campaigns: Now More Than Ever, Calendar Year-End Giving
This group of materials uses the theme, Now More Than Ever, and includes two emails and on-air spot copy. Download material using the links to the right     EMAIL 1 Timing: Send about 10 days after dropping your direct mail. Or If you aren't sending Direct Mail, send around the 15th of December.
WOUB Additional Gift-Accurate and Timely Information
Accurate and Timely Information Sample Letter From WOUB     Dear WOUB Supporter: What would happen if you were denied information?
Core Values - News Listeners
In news, we met listeners who are deeply engaged in contemporary public life and culture; whose vigilant curiosity about the world brings them to public radio for depth and context. They see the world as part of an interconnected web of causal relationships and want us to help them connect the dots by focusing on the "why", not just the "what" of issues and events.
Core Values Research from PRPD
The Project In 2000, Public Radio Program Directors (PRPD) launched the Core Values Project, an ongoing study aimed at clearly defining the fundamental appeal of public radio programming - what makes our listeners listen.
2012 NPR Audience Profile
Use the most up-to-date data when you cite public radio audience figures, demographics and more.  Gain useful insights for your Membership appeals, Marketing strategy, Foundation proposals, and Underwriting sales prospecting! Find the 2012 NPR Profile on the NPR stations site.    
WOUB Additional Gift:Thoughtful Reporting & Expert Analysis
Thoughtful reporting & expert analysis   Sample from WUOB Dear [WOUB] Supporter:
A Creative Major Gift Request: Staff Development
When facing a challenge , thinking "outside the box" and coming up with some "creative financing" can sometimes overcome seemingly insurmountable obstacles.
Renew Mid-Level Donation Letter Template
Renew Mid-Level Donation Letter Template   Renewal Series / Public Radio Middle Donors / Effort #1 [Date]  Name Address 1 Address 2 City, State, Zip Dear [Name],
Direct Mail: Acquisition, Voice Above the Din
Acq -Voice Above the Din For quality news, music and information... (Teletype running across page) Dear Friend, These days, when soft news coverage and mass-market sounds are all too common on the airwaves, there's one voice that rises high above the din.
KUAF Additional Gift - News & Classical Program Costs
Dear KUAF Member:   I received a call from a listener and longtime member of the station a few weeks ago. She had just returned from visiting her children in another part of the country and wanted me to know how much she'd missed KUAF.  
Direct Mail: Sound Investment - Quality Sound - NEWS
Sound Investment - Quality Sound - NEWS Dear Mr. Sample:
Integrated Campaigns: Now More Than Ever, Calendar Year-End Giving Materials
Integrated Calendar Year-End Giving Materials By Melanie Coulson, DEI Coordinator for Online Individual Giving.
Integrated Campaigns: Where Else, News and Information Materials
Welcome to DEI's integrated Where else but Public Radio Fundraising Campaign Materials for News and Information Format Stations. This toolkit gives you all the copy you'll need with a focused theme to bring all the pieces together. This toolkit includes:
MPR Additional Gift - Member Matching for Fiscal Year End Pledge Drive
Dear Member: When was the last time you used a rotary dial telephone, listened to an AM-only radio, or put a 45 rpm record on your turntable?  
Feet on the Street and More
Here's a great story about a station making the best of a tough spot by thinking way outside the lines. In the past year, KJZZ in Phoenix found ways to make up for missed pledge goal, expand their team of local investigative journalists, and dramatically increase the visibility of their two stations. Louis Stanley, Associate General Manager of KJZZ and KBAQ, shares how the "Feet on the Street" campaign came about and the impact it's had at the station.
Direct Mail: Acquisition, Free Flow of Information
Acq - Free Flow of Information Dear Friend of WXYZ, If we here at WXYZ could have one wish, it would be for the continued free flow of honest information to our community and the world.
WOI Additional Gift - News & Classical Program Treasures
WOI Brings You These Treasures:   Morning Edition  

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