At the Fall 2009 NAB Arbitron released its latest studies on radio and public radio. Information in both reports -  Public Radio Today and Radio Today - can be useful when describing radio to funders or other constituencies not familiar with the industry. Public Radio Today is available for download at the right.

  Planning for the next fiscal year's budget will soon be underway at many stations, if it isn't already. DEI's Benchmarks for Public Radio Fundraising should be part of the process. Benchmarks is a management tool to help you assess current and potential performance in all areas of fundraising. In this article, we'll look at how to use Benchmarks to improve goal-setting in the area of membership.

General Manager, University Licensee ACADEMIC PROFESSIONAL POSITION DESCRIPTION Position Title: General Manager, [WXXX] Primary Function: Develops, directs and sustains at the highest quality the functions and operations of public radio station [WXXX/WYYY]. Characteristic Duties and Responsibilities:

Major Gifts Manager Reports to: Development Director Division: Development Position Summary Plans, coordinates and supervisis a comprehensive Major Gifts/Planned Giving program. Performs all administrative and support duties pertaining to the development and implenetation of $1,000+ members and prospects for planned giving efforts. Essential Duties and Responsiblities

There is no question that in today's economy there is an emerging need for Public Radio to seek out new sources of revenue. While the value of public radio as the source for news and information is being recognized - especially in relation to the economic crisis - financial support is, unfortunately, reflective of the reality of what's in everyone's pocketbook.

The Institute for Charitable Giving outlines the similarities and the differences between gift types and the methods appropriate for solicitation and recognition of the various gifts   ©1995 Institute for Charitable Giving     

Whether it is board members, friends groups or development committees, most of us have had the opportunity to work with volunteers in raising major gifts. Volunteers can be an integral part of the development team. They can bring new ideas to your organization, reach out to your community, identify new prospects, ask for contributions and much more. If used effectively, they can really move your development efforts to the next level.

by Walt Gillette, Director of Development, WAMU, Washington, DC and DEI Advisor

In September 2009, DEI's eReport published an article on project principles and some initial findings on the first six months of CPB's/DEI's Leadership for Philanthropy project. CPB has generously funded a second phase of the project which will give more stations an opportunity to benefit from initiating or improving upon their major gifts program. This article includes information on year 2 of the project, but first a report on year ones' substantive results!