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Annotated List of Web Sites for Prospect Research
  Development Research Sites David Lamb's Prospect Research Page (http://www.lambresearch.com) is a compilation of the sites found most useful by this for
Marketing HD Radio: Issues & Opportunities
by Israel Smith, IS Marketing , and DEI Marketing Advisor In March, 2006, as DEI's Marketing Advisor, I organized a conference call among Chief Marketing Officers to discuss the marketing of emerging HD Radio services. Participants on the call included:
Major Giving Resources for Stations
Self-Assessment and Self-Direction by Deb Turner, DEI Coordinator, Leadership for Philanthropy Project There are free resources available to all stations on both of these topics as well as a comprehensive set of tools for major giving on CPB's Major Giving Initiative website at www.majorgivingnow.org.
Timing: Contributions and Tax Deductions
By Diane Halke, Assistant General Manager, Development WMRA Public Radio Network   In mid-December I conducted some fairly extensive research on all types of contributions, deductions and when to deduct. Here are the rules I found, derived directly from IRS Publication 526, revised Dec. 2000, the latest issuing of these rules.
DEI Collaborates with APTS on Grants Center
by Amie K. Miller, Foundation/Grants Coordinator, DEI
Online Resources: Websites, Blogs and Tools to Quickly Improve your E-Fundraising Savvy
With the explosion of web tools, blogs and informative sites, where do you go to find the best information? How do you choose among all the offerings? DEI's Coordinator for Online Individual Giving, Melanie Coulson, provides some recommendations on blogs, websites and additional resources as well as on ways to manage new material.
Audience 2010
Americans are listening less to public radio today than two years ago. Not coincidentally, their financial support of our industry shows signs of softening. New research provided by Radio Research Consortium addresses the trends and provides insights to reinvigorate the vitality and sustainability of our public radio service.
Underwriting Guidelines
What Is The FCC? What Does The FCC Have To Do With Underwriting On Public Radio? What Are The FCC Guidelines Regarding Underwriting? What Underwriting Copy Is Acceptable To The FCC?
2012 NPR Audience Profile
Use the most up-to-date data when you cite public radio audience figures, demographics and more.  Gain useful insights for your Membership appeals, Marketing strategy, Foundation proposals, and Underwriting sales prospecting! Find the 2012 NPR Profile on the NPR stations site.    
Useful Web Sites
Over the years, we have all found and been introduced to web sites that provide information, resources, or services that are appropriate for public radio. DEI doesn't endorse any of the sites or services, but we hope you find them useful. The descriptions of these sites have come directly from those who provide them or from the person who shared the web site information with us.
Media Math
Public radio has many strengths beyond ratings (see Positioning Public Radio) and we know it is best to focus on these strengths when positioning public radio to an underwriter or prospect.   It is often possible to direct the conversation completely away from ratings, discussing and presenting only the unique value that public radio has to offer.  Sometimes, however, it is necessary to discuss ‘Media Math.”  O
Glossary of Media Terms
Defined below are the most common terms that you may be expected to know when working with clients who are “Media Math” savvy. We've broken them out between Broadcast and Interactive terms. Broadcast Interactive
Contact Management Systems
You have underwriters and prospects—your key “contacts.” Systems developed to manage, track and record your interactions with your customers and prospects are called “contact management systems.” These systems are a key part of your station’s Customer Relationship Management (CRM) strategy.
Understanding Competitive Media
The Radio Advertising Bureau (RAB) maintains a comprehensive overview of all the different types of media options your underwriters encounter. You can find the details here: http://www.rab.com/public/MediaFacts/mediafacts.cfm. 
Finding Foundation Support for Your Station
Looking for some new data to share with foundations about the state of the radio industry? Curious about where foundation money is going these days? Interested in hearing from a funder about what makes a good meeting - and what doesn't? Thinking about how to polish your grant seeking skills?
ARA's Key Audience Service Definitions
Learn which of the many audience measures are relevant to giving amd what terms you should be paying attention to. The words and phrases outlined by Leslie Peters, former Vice President for Knowledge Management, Audience Research Analysis, are used daily by professionals in programming, management, marketing, and fundraising. Find out the origin and uses for terms like listener hour, loyalty, and affinity among others.
Understanding Your Key Zip Codes
Understanding Your Key Zip Codes   "Birds of a feather flock together." "You should fish where the fish are."
No-cost training with Radio Research Consortium
No-cost training with Radio Research Consortium Any station who subscribes to audience research data through the Radio Research Consortium (RRC) has access to free training sessions.   Available Categories of Training Four categories of training are available:
MarketingProfs.com
MarketingProfs.com is a pretty dependable source for resources, and the latest thinking about strategy. They recently posted links to essential reference articles from their archives, and we repost them here. Note that you'll have to register with the site to gain access, but it's free, and we have not been spammed yet.
Ethics and Firewalls at News Stations
Public radio stations strive to hold themselves to the highest of standards when it comes to journalistic integrity. And, because we are publicly funded, often our listeners and the public at large will scrutinize our practices even more than our commercial counterparts. Therefore, it is essential that your station have a firewall between fundraising departments and news and programming departments to ensure that there is never even the slightest possibility of a connection between the two.  

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