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Customer Service - The Driving Force Behind Continued Growth in Membership
If newly acquired members are the only file and revenue growth you're seeing, these customer service enhancements outlined by Cathy Coccia, WUSF, Tampa, and Steven Watson, WWNO, New Orleans, could help you do a better job of renewing your membership base and maintaining a healthy growth curve.
Launching an Employer Matching Gifts Program
by June Fox, Director, DEI Station & Business Relations
The Progression of Giving
The Institute for Charitable Giving outlines the similarities and the differences between gift types and the methods appropriate for solicitation and recognition of the various gifts.
How to Fail at Major Gifts
In efforts to secure major gifts, a number of stations have unintentionally rendered their membership and mid-level gift efforts less effective. Jim Lewis, Lewis-Kennedy Associates, shares some insights and identifies the most common pitfalls.  By involving all the key constituents in the stratedgy everyone should come out on top.
The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
While email becomes increasingly important for constituent communications, new challenges make it harder than ever to get your message through. People face an increasing barrage of legitimate email communications as well as spam. Getting emails delivered, opened and read - key to any online strategy - is tougher than ever due to spam filtering technology, which often mistakenly blocks legitimate email. And even when emails do get through spam filters, constituents with overloaded "inboxes" do their own filtering and decide which messages to read or delete, unopened.
Public File Contents for Public Radio (FCC)
The Federal Communications Commission requires every station to maintain a public file. The file must contain certain documents/documentation and be available for inspection by anyone requesting access during regular business hours.
Ten Editorial Questions to Ask When Planning Your E-Newsletter
Ten Editorial Questions to Ask When Planning Your E-Newsletter   
Campaign Reports For Each Effort: Direct Mail
Campaign Reports For Each Effort: Direct Mail   Compile data monthly for 4 months following the effort Add gift Lapsed Acquisition For each campaign, track
3 Million Givers
  3MG is an initiative to increase the number of givers to public radio to 3 million by December 2012. While the goal is national, each local station will have to make significant changes by focusing as much on the number of donors as on revenue to meet the challenge.
Due Diligence: Ways to Improve Your Grant Seeking
Thinking Like a Foundation How does a foundation decide whether to approve or reject a grant? The process can seem arbitrary and even cryptic to grant applicants. Other than ensuring that all laws are followed, there are few standards for proposal assessment. As a result, each foundation uses its own methods, developed out of its individual guidelines, culture, interests, and resources.
The Public File Checklist for Radio Only
License current FCC license FCC-approved modification documents Applications and Related Materials applications filed with the FCC that are still pending applications to sell the station applications to modify its facilities construction or sales applications requiring wavers renewal applications for less than full license term Citizen Agreements
Employer Matching Gift Resources: DEI/HEP Portal
DEI is pleased to partner with HEP Development to provide Employer Matching Gift services.
Developing Your Major Gifts Case Statement
To attract large gifts, your station will have to be able to focus on constituent needs and clearly articulate how your vision and programs will enrich and benefit the lives of the people you serve.
Appropriate Communications for Fundraising During a Recession
Appropriate Communications for Fundraising during a Recession When attempting to fundraise during an economic recession many on-air hosts are worried about how to stay on-goal yet recognize our current economy is challenging. A number of stations with local news operations carry NPR news programs and Marketplace, each of which covers the economy every day.
Doing Acquisition Direct Mail Right
Doing Acquisition Direct Mail Right According to experts, there is absolutely a right way to do direct mail acquisition - and many wrong ways. Learn what an acquistion appeal consists of, what it might also include, and what you should definitely leave out of the package.
Expressing Your Station's Full Appreciation
Donor Recognition Principles by Walt Gillette, ACFRE, Director of Development, WAMU / Washington, DC and DEI Philanthropic Support Advisor   "Remember: the best prospect is the previous donor." - George A. Brakeley Jr.
Managing Up: Helping your Staff, Manager and Board Understand Direct Mail and Direct Marketing
How many times have you heard a staff member, volunteer or board member voice objections to the "junk mail" the station sends out or the "telemarketing calls" that "no one likes?" Rather than explaining fundraising metrics, interpret your data in ways that people can understand and relate to. Bryan Terpstra, Vice President, LW Robbins Associates and Gregory Boroff, Senior Vice President, Food Bank for New York City show you how and give you some tools to help do the job.
Direct Mail Merge Purge Processing: Joys & Hazards
Merge Purge Processing: Joys & Hazards Merge/Purge processing seems like a simple de-duplication process - until you realize that an exact name match is rare, Mary Smith, M.W. Smith, Mrs. Bob Smith, Bob and Mary Smith, and M Smitt all get mail delivered to the same address and if the merge purge processing isn't done right, could receive five identical mail pieces on the same day, wasting trees and your printing/postage dollars. Virginia Dambach, DEI's Acquisition Gift Co-Op Manager, shares details about merge/purge processing and why it is important to the success of your efforts.
Mail Suppression in Additional Gift Appeals
To mail or not to mail to recent donors, that is the question. Should you or should you not suppress members who have recently made a gift to you? The answer is counter intuitive for many. While it might seem "greedy" or "impolite" to ask a member for an additional gift within a few weeks or months of a the receipt of a gift, the experience of direct mail experts, backed by data from a number of sources, prove that the "recency" of a gift is one of the key indicators of the likelihood of receiving another gift.
Identifying Prospective Major Donors
Prospect research is defined as the continuing search for pertinent information on prospects and donors. It's a process by which you can determine in advance an individual's capacity and inclination to give to your station.

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